Give players a ranking system to improve player loyalty.

This is nothing new and has been suggested over and over again in various suggestion posts ranging from PvP to random events.

The premise is that players are inherently competitive and in general love to get ranked...in just about anything.

Serious Rankings:
1) PvP (if added)
a) Number of Wins, win ratio

2) PvE: Individual & LS
a) Monsters killed
b) NMs killed
c) Exp gained
d) Most # of R50s

3) Grand Company Contributions

Silly Rankings for fun and laughter:
1) Most deaths
2) Most number of X item synthed (vary per evaluation)
3) Longest distance covered by walking

...etc etc etc

Daily? Weekly? Monthly? Anything really...