How about some FC raid content to give them meaning?

[Nalien]

FFXIV has a group tax on all mid content. Extremes and Coil? Fine. Everything else? You get such vast quantities of Gil for not playing with friends, I really find it quite ridiculous. Treasure Maps being one of the only exceptions, but they're locked behind an 18 hour lockout unless you buy them. They really need to change that, it's pretty ridiculous that Treasure Maps have a lock out, but I can get 1~4k back to back doing the Duty Roulette all day. I actually miss 2.0, where my Free Company would do AK/WP together.

They really need to move the emphasis to joining Free Companies and Linkshells in this game, rather than just handing everyone a group with the Duty Roulette. It's nice in the short term, but in the long term you just get people who are dependent on it because they have no way of forming a group when they can play with complete strangers on different servers instead. Then we're stuck with the Duty Roulette forever and the rewards take away from those of us who play a MMO for the online aspect...

[Dillia]

Ragnarok Online had a fun event for Guilds only called the War of Emperium. Basicly, there were a cluster of forts and once a week for a few hours the gates would open and other guilds could try to fight their way through and capture the fort. The guild that held the fort could defend it and spend money to purchase guardian monsters to assist in the defence. The guild that held the fort was rewarded with loot on a daily basis.

Adding someting like this could open up a lot of content for the game. You would have FC vs FC PVP on a weekly basis. You could have a variety of recipes added for crafters to make automations and traps for defense. The rewards could be additional company actions, unique housing items, even temporary buffs for other PVE content that gets stronger the more people from the same FC are in the party.