Please Advertise the PS3 Version Effectively

[Aveline]

I'm doubtful they will have the money for any noteworthy advertising. All the devs and producers letters do is mention the "cost" of everything. It makes money sound like it is really tight for them.

According to their March 2011 annual earnings report, Square-Enix's total equity =

133,558 million yen, or $1,689,749,104.40

While there are certainly richer companies out there, and that total equals their entire company's equity, not the budget allocated to FFXIV, it is important to keep in mind that they have stated in interviews that they see the PS3 launch as their last chance make-or-break effort for XIV. With that in mind, I think it's fair to say that they could afford to throw some cash in the direction of the advertising team, if they really and truly want this title to succeed.

Afterthought: It also really wouldn't cost them anything other than the salary they already pay their community managers to do things like work on their social networking ads and by spending some time developing unique reward items for people who get their friends to buy the game, they've added an advertising method that pretty much sells itself through the network of existing players.