In about all history of FF the max rank is 99 am sure FFXIV would get to 99 at some point. They said they want to rise the level cap every 1-2year meaning we could get 5-10 level per 1-2years worth of stuff to do.

Me i like to see me going somewhere so grinding doing leve is pretty boring unlike ffxi where the area change. So having the game stop forever at some level range is pretty boring so seeing a level cap rise every year or two is pretty good.

At least maybe when 99hit in ffxiv it wont be as crazy as ffxi.