Win trading sucks and all, but if you can still kick their asses/ wipe the floor with them or troll them. Then why keep being so mad at them.
If you know those high rank people suck/ win traded their way to the top then there should be no reason to feel any different than you were before they implemented r40.
Just keep crushing them fair and square with you skills and the pain and jealousy of those who decided to cheese their way to the top will go away.