Square...Bethesda has the right approach.

[Cairdeas]

+1

While Bethesda do a great job in making a sand-box to play with, it's very empty. Obsidian on the other hand, give life to said sand-box through branching storyline. Oh and it's real branching, not fake decisions like Bioware's. Only CD Project and Obsidian offer true and deep decisions in RPG.

And Bethesda has one thing to learn from Square-Enix (Which they did learn now in making Skyrim): FUGLY character model and clunky animation. It doesn't help when 90% of the people play the game in FPS mode.

And 99% of them spend time modding about to fix it.