Yeah, if the devs and especially the producer want to be closer to the community this is a fine way to do so!

I'd figure once a year would be a good period to do this. Maybe have a community wide pvp championship (ballista royale) and the winner team gets to fight the upper management. Of course the match would be livestreamed, with hilarious JP commentary.

It's a good way to expand the different dimensions of an MMO beyond the current traditions. Maybe I sound a bit too idealistic but I'd like to see this, among other events.