PVP isn't dead its just sleeping. Come 2.25 all the people who used to be hardcore PVP players will come back for the grind to r40 and getting new gear and PVP will be more alive then ever.
I know for most people who got hardcore into PVP like myself and others from my FC/server, used PVP as something to do even while at r30, whilst all PVE content was on farm i.e. coil 1-5 primals etc. Now there is content in the game which requires more than a couple of hours a week most people are focusing on that.