You're just hearing a lot about cool stuff because it's cool and of course people are going to post about it. However, most of the time the retainers bring back mundane things and no one posts because they are mundane. You don't post on Facebook every week when you get paid, but if you won a mil from the lottery you would. And if other people did, they would be posting it too. That doesn't mean that everyone is winning the lottery; it's just seems like it because people are being vocal about it.