I don't have a problem at all with the atma farming. I chose not to make grinding them my main focus for now, they are just something I do for half an hour or so here and there. If I only have a short time to play or I'm waiting for df to pop I'll do a few fates. There is enough content in the game that we can vary what we do, so it is only grindy if we make it grindy for ourselves. I can gather, I can craft, I can run one of many dungeons, do primals, help other people out, play with the venture system, change my hair, make materias go boom, pvp, do the manderville. I can do loads of stuff to just plain have fun with other players. If the game is a grind for you, it's because you're making it one, not SE.