I think the problem with the Atma drops is that it caters to people with a lot of time on their hands.
I think it caters more to people who are leveling, or in other words, people who *aren't* farming the Atma.

Of course, I can only speak for my server. Before 2.2, the amount of people doing FATEs in certain areas was abysmal. If you wanted to, say, attempt "Lazy for You" for the EXP/Achievement, good luck.

That said, the way the Atmas were handled was poor. They could've made it a set number of FATEs per zone need to be completed, and people still would've complained, but at least you'd have some sensation of progress.