This is how they get you to keep playing.

People complain about there not being any lengthy content.
Then complain when they didn't get something new and shiny in the first day.
In relation to Atma farming: I have 7 so far and guess what, I find a way to make it fun. I usually go with my FC mates or just do homework while I do it. I promise, it makes it go by alot faster. So what if someone got it before you? This isn't an e-penor size contest.

Do you want new, drawn out content? Or do you want everything handed to you day 1 and then complain about being bored all the time?