If you took the name off the game, there isn't anyone who would think it is a Final Fantasy title. That's what really amazes me. I know I'm just another complainer, but if they simply made a list on a marker board at one of their meetings that said what is "great" about Final Fantasy and went from there, I'm fairly sure they would have more success.

I think their biggest error was making it part of the sequel stream, as opposed to simply "Final Fantasy Online". Kind of like Ultima wasn't Ultima 10 - it was Ultima Online. Separate, distinct, with a direct focus on all the best things about the series.