If every single person payed the $4 for both retainers at roughly 1.8 million players, as SE seems to claim, would be about $7.2 million in extra funds a month. Yes, not everyone will pay, but even if only half of that payed the extra $2 it's still about $1.8 million a month. Any extra income keeps the game going and content coming out without worry of going under. Just food for thought. /shrug

The OP's sarcastic opening did make me laugh though. :3