I see this as a remedy to a problem that FFXI had: showing the content that the developers worked on (that we paid for) to the players.

I think, in reality, the only proper way to reach as many people as possible in an online persistent world is to gradually make it easier. either through player power creep, or though changing the mechanics. In FFXI they removed the level cap on some content. Here they are changing the mechanics a bit. Regardless, old content is old.

I want new people to eventually get past titan.