I doubt any company would turn down the chance to earn extra revenue. As much as I hate the latest trend with SE and pushing micro transactions onto all of their recent releases, I feel that if people weren't paying, they wouldn't do it. That being said, this seems like a situation where supply and demand win over sowing seeds of good will with your fanbase. As long as people keep paying for it, there will be more additional services like this tacked on to get your hard earned money.
Don't want to deal with it? Want a change? Stop paying. It's that simple. You'll find that such strong will is not really easy to be found these days. At least not for fans of a video game with cat people in it, I guess. Really though it's no reason to unsub over simply because some dude with more money buys some extra retainers or Gil or Fantasia or world transfers or future services to be named later.