One of the biggest problems with open world content for this game is the travel time and camp time. A lot of value is placed on being able to log in, party up with 3 other people, and start doing something in less than a minute. Going after open world stuff can be incredibly rewarding (I played EQ and love it, but then again I had a lot more time back then), but it is much more time consuming.

Right now, I love being able to get something meaningful accomplished in a 45 minute place session. That and the fact I can play this game on my PS3 is what is keeping me around.