Why is it gone already? This is the given time on the event page -
Event Schedule

Friday, February 28, 2014 at 12:00 a.m. to Thursday, March 13, 2014 at 6:59 p.m. (PST)
(http://na.finalfantasyxiv.com/lodest...le_Ladies_Day/)

It's not even 2 PM PST at the time of posting this. =(