Why is Crafting still in the game?

[Sessurea]

And how would that work in XIV? Best gear doesn't save you from Landslide.

Nicely brought off topic there. Who said gear helps you avoid a landslide? But if people can just buy their gears, there will be significantly less people able to avoid landslides.

Do note I said "win" and not win. I think gearing is a formality in a game, I think achieving BIS useless, and feel that if I can complete content with w/e gear I have then I'm happy and consider the game beaten.

I t doesn't take rocket science to see how buyable endgame standard gear will have a very negative effect on the game. As someone said, untradeable craftable gear that still required running endgame content would be ok.