How long are players staying subbed?

[LalaRu]

Any game where the majority of players can reach max level in their main class within the 30 day trial period is not a game that has real lasting power

In fact, GW was a failure!

Irony aside, players that you not see play anymore, cannot be instantly classified as players that had quit. Some players simply switched to a different world, or had made a new character, without delete the one you met in game. If (Delete) comes, more likely the player still playing, because had the time to remove a character, maybe to create a new one and have the 1 character per world limit. Add to this, players with a job and family that have a sub but cannot play so often, but keep sub active to be able play whenever they wants.