Quote Originally Posted by Synapse View Post
Anyway, Time sinks are needed in MMO or it would die too fast. FFXIV ARR has time sinks, but in a different way.
The hallmark of a successful MMORPG is a Time Sink that is fun. That we want to keep doing.
-- Repeating content over and over, being bored about it, is a time sink but NOT fun.
-- Doing great content once, is fun but not a time sink.

We need content we ENJOY repeating, and therefore do not mind repeating it over and over, as each time is just as fun as the first. This can often be done by having content that is dynamic and random and unexpected, but only enough to be fun without being annoying.

It's not easy. But whoever pulls it off wins.