3 months and ilvl 90? how is that struggling? Sounds pretty casual tbh. In all fairness, FF is a Monday game in terms of progression. Loot ct, cap myth, go coil, log off. I hate grinding but I even sometimes wish this game had more grind....

What do you want? endgame BIS to forever remain the same because you capped your gear >8D? what would be the point of new content? even if the upgrades are superficial its a way to breath new life into a game. ( the extra damage we get will just cancel the higher def of future mobs, but leads us to that feeling of "progression" )

Release new content -->release new gear with content = players have incentive to run new content ( because for some reason "fun" wont cut it...)

I feel current content should cap ilvl at 90 though, similar to how level sync works.