A shallow game breeds a shallow community. When they address the content issues which many people have mentioned, that is to say bring the game world to life and create more than just a glorified waiting room for dungeons. Essentially, when gear scores and dodging skills are all that matter, any kind of more involved interaction or cooperation between people is going to be fairly limited in overall character.
Logging on for reset and loosing the incentive to remain longer has in recent weeks have made me consider creating another account on EVE-online and replaying the Tomb Raider series and other games. S.E are playing with fire on a tightrope, lets hope they don't drop it and fall off.