Is there a way to design end game content that doesn't lead to a caustic community?

[Mcshiggs]

The anonymity of the internet is what leads people to become jerks online.

You could make a game where all you did was run through fields of flowers holding hands and you'd still get a guy telling you you're doing it wrong.

Everyone knows you skip through fields of flowers holding hands, running noobs need to go back to WoW.