This game suffers from being rushed, it is an excuse, and they will ride it for as long as they can, they are split between trying to rush out new progression content and put in side feature content that helps these type games feel more complete, but they are behind, and will stay behind unless they put more manpower on it, but right now they have a comfortable subscription base so from a profit standpoint there is no reason to alter it. XI had a few things that helped to keep people around, but it took a little while to implement it, hell everything about the game took a while, but they were able to release progression content in the form of story, as well as keeping the "other" content relevant for years. This was mostly because of their side grade gear system instead of the patch to patch gear treadmill that is so common in MMOs now. As for story, so far, I know it's only been one patch, if you press it, you can run through new story content in a day or two, leaving nothing but farming gear for the next 3 months until you do it again. I don't have any magic answers of what they can do, I do know we need more things to do that feels worthwhile, they need to give us a reason to play more other than something like "look at my pretty chocobo, that is just like your chocobo, only with a new hat." This game really is just a little bit of meaningful content with the rest of time chasing after your 37 pieces of flare.