i love how people ignored i mentioned other things like campaign and besieged. Not to mention this thread main topic also reminded me of conquest from XI. Honest truth about the game and this world is that everything is too linear. Its 50>endgame>BIS/i90 and was you do that your pretty much have zero reason to play. People can say level craft alts other jobs all they want but they know as much as the next person not everyone is a gear/loot whore and not everyone wants to play everything. People want side ways progression something that keeps them from a "Do everything on monday play another game til next content patch" routine. Be you causal or hardcore player or even a Bistist(cause the elites no longer exsist) the plain out fact is this world is just extremely pretty empty shell right now and it needs to change. Not saying it has to happen right this second but yeah if it doesnt the cycle will stay lvlcap>endgame content> BIS/highest ilvl then play another game til new content