This one sucks.

The ultra limited set to choose from is terrible. Terrible in that it's ultra limited, and the choices themselves are also terrible.

One more frontier this 'next gen' product fell far short of the mark on. Some sort of basic "MS Paint" knock-off to design your own guilds crests isn't rocket science either, but I'm sure there is some complex fail-problem that makes it unlikely and currently impossible like the server issues stifling the mail system. I bet SE thought this sorry excuse was top of the line when they pieced it together from an idea someone saw in a trendy game magazine showing the latest in game features from over a decade ago.

For ease of reference, see Aion's crest system. Not a great game and definitely not a super futuristic crest design system with lasers etc... but at least it gives one a very good idea of what qualifies as passable in the 21st century for supposedly "new" games.

Yes it's a useless aesthetic feature but plenty of things are. Could also say having more than one colour for your armour was also useless. Not really the point.