End-game isn't even out yet, that comes with level cap increase and the first expansion. FFXI was the same way. LVL50 cap and no end-game until Rise of the Zilart expansion. We just got lucky and that came out with the NA release of FFXI. I am just glad they gave us coil and CT and EX primals, FFXI had nothing but 200 xp per kill and insane xp per level to keep them busy until that expansion came out.