Why 14,99 $?

[Lexia]

I mean, I understand that FFXIV doesn't want to hit the F2P road yet, but why 14,99?
Why doesn't this or any other P2P game apply a lower fee? It's there some market rule out there of which I have not been informed who forces them to have exactly that price?
Wouldn't it be more right 9,99? Or even 7,99?
They are forced Worldwide to not compete against each other or what?
It seems it's either nothing or 14,99. I don't get it.

It's been what, 10 years since Vanilla Wow?
The MMOs changed since then.
Why prices didn't?

You lost all credibility the moment you mention WoW would you prefer they went the XI route $12.99 plus $1 for every extra character you want.