I like this event. No fates, and amusing side story (*approaches weaver's guild for fourth time* dear god, look at all the bodies). Yeah, WoW's events are more fleshed out, but it's had years more to build it up. I remember when Beerfest was just a tent and a keg outside the dwarf/tauren city. No quests, no tokens, no mounts, no jackalopes.

Give the game 4 years. If seasonal events aren't a bit more intricate by then, then you can whine.