Its simple guys, you might not mind the word and the word Raid may not even remind you of Wow however it does remind (Clearly) plenty of others of WOw. From here some people have good thoughts and bad thoughts of wow... Its simple, Wow is so big that it might as well own the word because plenty of people who don't know about the other games you are referring to but do know wow are going to immediately think of Wow and that could be a good or a bad thing.. its that simple.. people would simply prefer it have a more creative name, whats wrong with that (at least thats the way I feel about it)?