Given the loot lockouts it takes about 3 of those months to actually get the gear at least unless you're very lucky, factoring in the difficulty of the runs as well you'd probably take a bit longer than that. The point is this is the future of MMO's, I may have been exaggerating when I said a few weeks but the principal is the same. Instant gratification means it's always somewhat pointless earning the achievements, because they aren't achievements. They still get made worthless at some point or another. Like I said, I'm not speaking for others, only my view of the genre compared to what I consider the "good ol days".