Yeah, it definitely has to do with Canadian law. If I recall, to be sold here in Canada, it needs to have French included as a language. Multilingual Act or something like that.
I have a co-worker who is from México and is a hardcore WOW player for past 7 years. When I told him about this game, he seemed interested, especially when I told him how one character can do all the roles in the game. When he researched it and found out it wasn't available in Spanish, he was crushed. He wanted to give it a try, but the language was going to be an issue. In WOW, he had to join the Spanish servers in Europe to play. The United States does have an abundance of Spanish speakers, so I don't see why not have it in Spanish as well.
It is possible that maybe that study's result is the way it is, because of the languages available for games. How many games do you know also come in Spanish? I don't know any. If there are barely any games in Spanish, why would you buy something in a language you don't understand? It can also be about income. Maybe South Americans tend to be a little on the poor side and can't afford to play video games. I don't know.
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