Population is extremely low no matter which way you look at it. I can't believe some are actually debating this.

Much more useful would be to ponder what SE can do to win old players back. Like area re-design, AH, large scale battles and so forth. Nobody's going to re-install the game to see AA or new skill icons. They might improve gameplay but are next to useless as marketing tools.

It might sound superficial but SE needs a "shiny" game feature that's easy to understand just by looking at a screen shot that makes new and old players want to pick up XIV on their play-list again.