They sure a fighting an uphill battle. Whenever they release a new patch, they get a lot of positive feedback from the community; for about 2 weeks, when that there's nothing else to do becomes evident once again. There simply isn't enough "base goodness" in this game to grow on. It still is in beta a year after its release.

I wonder how newcomers would react to the game world, though. For them, the content we were fed bit by bit may sum up to look like an impresive amount...?