Random matching with strangers = why should I do anything for people who I'll never meet again = failures are a waste of time.

I think this is also part of the reason why everyone is so pumped up on the idea of time "wasted".

The other day in our own FC I saw someone ask another FC member to leave the content (not sure what they were doing, sounded like one of the primals) and "go learn the fight" by watching videos and such. I was in the middle of a dungeon myself (tanking) and by the time I finished it, the FC chat was dead silent and it just seemed better not to bring it up again.

Hmmm...I don't know. Perhaps people really need that positive reinforcement of accomplishing something for every hour they spent in an MMO.

Maybe what they really want is a game that "has other people around", not a game they play "with other people".