Here's a simple question: Why join a Free Company?
The Actions, while nice, are largely redundant (things like the Spirit Binding one are next to worthless). Companion EXP and reduced damage on gear (which is a completely redundant system in-and-of-itself, but don't get me started on that) are great, but that's about it...
The House, while nice, is (apparently) out of reach for the majority, not to mention your Free Company having a House does not mean you yourself can do anything with it.
Unless someone else has an idea why we should even have Free Companies, the only thing I can think of is a group to do Treasure Maps with to maximize profits on that for a House, better for the other 7 people you're doing the map with to be working towards the same goal as you after all, but again; having a House does not mean you yourself can do anything with it...
Crystal Tower? Coil? Primals? Well, having a Free Company for content like that is really no different than having a Linkshell for it. There is no tangible benefit for running such content with a Free Company over any other form of grouping. Well, materials for furniture are one thing I guess, but I shan't repeat myself a third time...
On the flip side of that, we have the Duty Roulette, a system which actively rewards you for not running content with people you know; Free Company or otherwise. A nice idea, to get people to do content new players need (though once again making Praetroium/CM the best Philosophy farm was a stroke of genius...), but the core problem with the Duty Finder remains; new players end up isolated. The cost of having content readily accessible seems to be isolating players such that they never need to talk to anyone on their server... Shouldn't the aim be to get players to join groups on their server? To meet people and continue to play together with them? Shouldn't the aim be to join a Free Company/Linkshell to get content done, not queue up alone?
The Duty Roulette bonuses really strike me as something which would have been better suited to Free Companies, not the Duty Finder;
Low Level Dungeons: Bonus Gil/EXP for running with 3 other Free Company members. Extra bonus awarded when someone isn't level capped for the run (actually needs it).
Main Scenario (inc. the Primals): Bonus Gil/EXP/Tomestones for running with 3~7 other Free Company members. Extra bonus awarded when it's someones first time.
etc. etc. You get the idea.
This strikes me as a much more logical addition to the game. Instead of going off alone in the Duty Roulette for easy Gil to put towards a House, I'm working with my Free Company members just like with Maps. There is incentive to invite new players to the Free Company through the extra bonuses. There is incentive to just do content with your Free Company members through the regular bonuses alone...
OK, something like this and the Duty Roulette both have their place, but the main incentive should be to join a group and do content with that group, not to queue up solo on some matchmaking lobby for content... This is a MMO, not a run of the mill FPS...


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