I'm of the opinion that the Public company system will be resemblant of the FFXI Conquest system. I'm probably wrong but I should hope that it brings in tactical and strategic gameplay into action, as well as quests, hunts and PvE events that would pit Players against waves of monsters to defend hamlets, or aetheryte's, or even random blips on the map.

More over than that I just hope it brings a new alternative to the Guildleve System..!