They have an audience diffusion crisis at the moment with how the content is being handled. If they want the game to cater to the number crunching raiding hobbyist they are half way there with the current set up, and if they want to cater to the sight seer they are failing by walling bits of lore and story behind impenetrable content, such as Bahumuts coil (for them, not the raiders). To top it all off, they need to address the lack of development on the gathering and crafting, because while they did deal with the adventuring slump and leve quest grind on the adventuring side they left the other end out to dry. There's definitely developer passion somewhere behind the game, but it feels like it is getting muffled.