Most modern day subscriptions mmos will after a few months have a weekend of free play or free to play games do offer free stuff to in same time frame.. So those that are left or If they would like try it again can try it again and see if it is better. smart business. Not everyone is on forums or what not and helps friends pass word of mouth for those that enjoy the game , those that do not like it, well they get to try it again and maybe like it.