I've been lurking in this thread, but haven't really posted anything (other to debunk Kilta's delusional arguments that WoW's AH is somehow slower than using FFXIV's MW).
I've watched the market wards evolve since beta. And though they've gone from being incredibly frustrating (manually searching each retainer for an hour just to find one item) to now being okay, I still think there's some big room for improvement.
Oddly, when the servers were still experiencing game-breaking lag, the only thing I liked about the wards were that they were a place I could go and craft in peace with minimal lag (it's very frustrating to break a synth because the interface isn't cooperating). At the same time, I was afraid to spend too much time there because if you were in the ward during a crash, or sometimes if you logged out there, you were stuck. I'm not sure if this is still an issue or not.
As I've said in previous posts, one of my favorite things to do in MMOs is to play the AH. In and of itself it's like a mini-game to me. But the fun lies within browsing items, checking prices, posting and ease of purchase/retrieval.
I've read suggestions that perhaps this system was set up in the first place not just to deter RMT or create immersion, but perhaps for grander purposes. Maybe a sanctioned bazaar area so people don't afk in town (perhaps reduced taxes as an incentive). Or other things. This is really the only case I can support the idea of the MW.
If they are the keep the wards, these things need to happen:
* A dedicated, stable server just for the wards. No more retainer limits. No more crashing.
* An item search field where you type in the name of what you're looking for. No more searching through categories.
* A 'front desk' manager that will 'hand deliver' your item to you for a slight fee (ie instant delivery). Those who like walking to the retainer and picking it up themselves can still do so for free.
* Connected wards, to help encourage players to be in places other than Ul'dah. I get tired of teleporting to Ul'dah every time I need to put items up on my retainer because my items won't sell in Gridania.
* Change the name of the wards on the map. I can't tell you how many times I've had to help newbies trying to find the wards in Limsa Lominsa. Would you logically think 'Southern Islands' is a place to set up shop? Please, can't we just call it 'Market Ward'?
Otherwise, I'm going to have to go with WoW-style auction house. With a search field, easy to navigate categories, bid and/or buyout button, and quick delivery. I think someone said it best when it was pointed out that enjoyability shouldn't take a backseat to immersion.