because they want to burn through the content.. and then they'll cry about how theres nothing to do. just because a majority wants it doesn't mean its the right thing to do. Be honest. if you could get all of the coil and myth gear in a week or 2, and then all of the CT gear in another week or 2, would people honestly still be playing knowing they wont have any new content for another 3 months? (that will also last 2 weeks)