Sense of adventure, more than just dungeons

[Longelis]

We all know how this end: feel amazed the first time, the second and third the place became just another map. Been there, done that

A zone doesnt have to blow your mind with it's splendor each time you come in. (We will never have another Sanctuary of Zi'Tah)
However, I think it's better to tickle players sense of expanding curiosity and growth with an implementation of larger, open, and challenging zones.
FFXIV has a lot of beautiful zones, but with how they are implemented due to the storyline and quest structure; none of them really seem resonant with the sensations of comforting familiarity, or curiosity and wonder.