Yes it looks as boring as every other MMO out there. That's why it works almost timelessly.

It's lacking in "flavor" but that's what people are hopping the battle department will work on next(and fast).

FF11 has the eq/subjob/Skillchain support systems to make it fun and tactical. FF14 has nothing realistic except a dogpile BR command.

Of course that didn't stop us from sinking hundreds of thousands of hours into other MMOs that do the exact same thing with a bit less graphics.