The apartments are small, the lobby is small, the marketboard and aetheryte are outside the lobby too! What is the point of the lobby when it is claustrophobic. Right now you have 100+ people in Idyllshire, but about 2 people (including me) in the Gridanian lobby of ward 1 in Cactuar. Hey I know your reference might be the apartment/hotel room sizes in Japan, but this is a fantasy game where the server costs to host a virtual mansion should be no more than pennies for the life of the virtual mansion. A ff14 house that actually has walking space isn't some rare 20 million dollar apartment in Tokyo.
The apartments had so much potential, and all I get from it is claustrophobia.
Suggestions:
1. Make 2 million, 5 million, 10 million, 20 million, maybe even 50 million gil options for apartments. Different sizes, the more expensive ones even with rooftop balconies. The 2 million-10 million ones should at least have balconies so people can garden and use outdoor furnishings, and to be honest, the 500k ones deserve at least a small balcony for gardening or some kind of special wall/flooring/ceiling design. In case someone wants to accuse me of just wanting lots of stuff for cheap, no as an end-game crafter I could afford medium/large houses, I just think a GAME, and a game in the 2010's, shouldn't have something like a small bland 4-walled room and call that an apartment. I think the people who designed the inns in THIS game realize that.
2. Much larger lobby, preferably with two or more floors or at least multiple rooms on one floor. Make it a good social gathering spot, a place for residents to lounge. There should be unique furniture so people feel they are getting something out of having an apartment they don't get from owning a house. For example, maybe a minigame room with arcade games, triple triad, jumbo cactpot gambling, etc., a training room with dummies, dueling, etc., giftshop room with some available furniture displayed and access to marketboard/summoning bell, etc., a communal crafting area with crafting furniture that have moderately gimped crafting buffs or a small fee per use for the full crafting buff, an indoor green garden area maybe with decorative fountains.
3. Much larger outdoor area. The plots that the apartment buildings sit on are about the same as what medium homes get and actually I think they may be closer to small house plots... I mean, come on. If I thought it was fun to live in a place like what this game tells me is housing, I would live in a cardboard box. Why don't you do a poll for your players and ask how many live a cardboard box.