Well the Free Company Recruitment contest will reward all members in 10 FCs of every server with the necklace... Assuming the larger free companies win, that will give a majority of players the necklace, and once that happens, they'll probably come up with a new item and bounce back between the two while more and more items come out... I agree that 3 contests in a row with the same prizes seems redundant, but I don't think its in SE's best interest to make any new rewards entirely exclusive after the controversial Legacy 'reward' thing at launch...