I think they could try putting in a Hardcore Server that penalized people for dying, maybe levelled up the trash mobs so that they weren't so trashy, and required everybody always be running at best equipment for their level in order to not only clear content but advance. I think all the people who really like FFXI (@ Launch) would eb attracted to the hardcore servers. We'd also be waving over all of the Eve online players. Who would probably school us because FFXI has nothing on Eve. lol.