They need an efficient, clear way for the player base to mass-shoot bad ideas down so they can avoid Groupthink errors http://en.wikipedia.org/wiki/Groupthink, which is essentially just their wasted effort on fail ideas because they didn't realize they weren't going to succeed until it was already too late.

For instance:
Sony exec: Playstation Vita is a great name!
Sony exec2: I think so.
Sony exec3: Yes.

Player: You mean sony PITA?

So many limbs are gone out on by the devs that players could have easily told them wasn't going to end well, had they just asked us first. That goes for abilities, class balance, class roles, magic spells like AM, agro icons...I dunno...this entire game?

We could have told them they shouldn't release it. We could have told them a lot of things. Actually we kindof did.

And that didn't work, so clear and efficient are the key words.