Yes content that is designed for social interaction should be a luxury only for the most hardcore elite. How about doing the logical thing and making the housing attainable, but making the fancy stuff you put in there (irrelevant to the social interaction part) be hard to get? Or we can go further down your line of thinking and make it so it costs 500 million to form a FC in the first place and also make each emote 100 mil to unlock cause these are all super hardcore progressionist MMO luxuries.