Sadly, this.
I'm of two minds on the issue. On the one hand I'm saying "now do you see why I wanted full wipes on gil all through beta and even before it but legacy players kept telling me it would ruin the game to reset all server economies?". On the other, yes I agree the prices are high but it's also meant to be something to work towards over a long term, specially when keeping in mind that housing is not really complete.
If you want a decent comparison, Clan bonuses and ranking were expensive as hell in certain old korean grinder MMOs. Lineage II in particular had the leader make notable sacrifices in order to be able to upgrade their clan to an acceptable level. Specially for small clans, it took a looooooooong time to gather the money and SP needed to rank up continuously, and the prices got more and more ridiculous the further up you went. And the prices shown for Free Company housing give me flashbacks to those days. I can't say whether it is a good thing or not, but I will also mention that some of you wanted long term stuff to work towards because you got bored of farming myth/phil stones and running WP/AK daily. In a way, you got what you asked for. >.>